Zamana dheere dheere nahi, balki bahut tezi ke saath badal raha hai. Jo cheezen kuch saal pehle tak bilkul aam aur swabhavik lagti thi, aaj unka matlab, tareeqa aur prabhav tino poori tarah se badal chuke hain. Ye badlav sirf technology ka nahi hai, balki soch, aadat aur faislon ka bhi hai. Agar hum business aur marketing ki baat karein, to yahan par ye parivartan sabse zyada spasht aur gehra nazar aata hai.
Ek waqt tha jab marketing ka matlab sirf itna hota tha ki company apni baat audience tak pahunchaye, chahe audience use sunna chahe ya nahi. Promotion ek tarfa hota tha. Ads ko zabardasti dikhaya jaata tha aur dekhne wala sirf ek majboor darshak hota tha. Television is daur ka sabse bada udaharan tha, jahan audience ke paas na koi vikalp hota tha aur na hi koi control.
Mahabharat aur Ramayan jaise serial jab television par shuru hote the, to unse pehle aur beech mein lambe lambe advertisement breaks aate the. Kabhi kabhi to sau se bhi zyada ads dikhaye jaate the. Audience chahe jitni bhi pareshaan ho, use intezaar karna hi padta tha. Channel badalne ya ads skip karne ka koi option maujood nahi hota tha. Us samay marketing ka matlab tha sirf dikhana, samjhana nahi.
Lekin aaj ka daur bilkul alag hai. Aaj audience ke haath mein power hai. Ab faisla company nahi, balki user karta hai. Digital platforms par jaise hi ad shuru hota hai, kuch hi seconds ke andar skip button nazar aane lagta hai. Matlab ye ki company ke paas sirf teen second hote hain apni baat rakhne ke liye, apni pehchaan banane ke liye aur user ka dhyaan kheenchne ke liye.
Aaj marketing ek race ban chuki hai, jahan sirf wahi jeet paata hai jo kam samay mein zyada gehra asar chhod sake. Agar pehle ads ko dekha jaata tha, to aaj ads ko mehsoos kiya jaata hai. Agar pehle message bolkar diya jaata tha, to aaj kahani ke roop mein pesh kiya jaata hai. Teen second mein user ko ye mehsoos ho jana chahiye ki ye ad uske liye relevant hai ya nahi.
Aur ye badlav yahin par khatam nahi hota. Agar company ka message, uski kahani, uska emotion aur uski sacchai user ke dil ko chhoo jaati hai, to user sirf ad poora dekhne tak hi simit nahi rehta. Wo us ads ko apne doston, parivaar aur social circle ke saath share bhi karta hai. Yahin se marketing ek simple promotion se badh kar ek emotional connection ban jaati hai.
Aaj ke samay mein audience sirf product nahi khareedti, balki brand ke iraadon ko bhi parkhati hai. Wo ye jaan-na chahti hai ki brand kis baat ke liye khada hai, uski values kya hain aur wo society ko kya de raha hai. Jo brand sirf bechne ki baat karta hai, wo jaldi bhool jaya jaata hai. Lekin jo brand samajhne aur jodne ki koshish karta hai, wahi yaad reh jaata hai.
Ek aur bahut hi mahatvapurn badlav ye hai ki pehle badi companies apni zyada paise dene ki taakat ke bal par marketing mein top position hasil kar leti thi. Ads ke liye zyada budget hona hi safalta ki guarantee mana jaata tha. Lekin aaj situation poori tarah se badal chuki hai. Aaj chhoti aur badi company dono ek hi digital platform par maujood hain, ek hi audience se baat kar rahi hain.
Ab sirf paisa kaafi nahi hai. Ab zarurat hai sahi soch, sahi strategy, creativity aur audience ko samajhne ki. Jitni mehnat ek badi company ko apni image banaye rakhne ke liye karni padti hai, utni hi samajh aur mehnat ek chhoti company ko apni pehchaan banane ke liye karni padti hai. Digital duniya ne competition ko barabari ke star par laa diya hai.
Sach kaha jaye to agar hum thoda ruk kar, shaant mann se aur imaandari ke saath sochein, to humein ye samajh aata hai ki ye badlav sirf marketing ya business tak hi simit nahi hai. Ye badlav hamari soch ka hai, hamari pasand ka hai aur hamare faisle lene ke tareeqon ka hai. Aaj ka insaan sirf cheezen nahi khareedta, balki unke peeche chhupe emotions, kahani aur sachchai ko mehsoos karta hai.
Zamana ab us mod par aa chuka hai jahan zabardasti kaam nahi karti. Yahan samvedna, samajh aur respect sabse zyada maayne rakhti hai. Jo brand audience ko sunta hai, uski zarurat ko samajhta hai aur sahi waqt par sahi baat kehta hai, wahi logon ke dil mein apni jagah bana paata hai. Ye ek aisa daur hai jahan bolne se zyada zaroori samajhna ho gaya hai.
Aakhir mein sach yahi hai ki badlav ko rokna kisi ke bas mein nahi hota. Samay hamesha aage badhta hai aur apne saath naye rules lekar aata hai. Lekin in badlavon ko apnana har kisi ke haath mein hota hai. Jo is badalte hue waqt ke saath khud ko badalta hai, nayi soch ke saath aage badhta hai aur insaaniyat aur samajh ko apni pehchaan banata hai, wahi sirf business mein hi nahi balki zindagi mein bhi aage badhta hai. Yehi aaj ke zamane ki asli pehchaan hai.